Wine has been made and consumed over 10 000 years, Iconic Wines haven’t been around really that long. We are a young and energetic company with great passion and long experience of the wine business. We represent decades of winemaking and tradition and combines this with new ideas and today's market.

Partner of choice in Sweden

Iconic Wines is proud to present our diversified portfolio of suppliers from many major wine producing regions. We work with all kind of wines from all over the world but they all having one thing in common – best value in every bottle. Passion, many years of experience and hard work makes this a reality no matter what type of wine or country.

We are a part of VIVA Wine & Spirits group, the largest wine group in Sweden. All the companies in the group share logistics, finance and administration. This allows us to be dynamic, flexible and also having economies of scales. Being a privately owned business we are easy to work with and have the ability to act quickly and to focus on the different brands.

Systembolaget & On trade

Our biggest customer is Systembolaget (the Swedish Alcohol Retailing Monopoly) but our strong VIVA sales force also makes us one of the top suppliers to the Swedish on trade accounts ranging from high-end restaurants to pubs and local restaurants. Systembolagets product range is one of the biggest assortments in the world and it is constantly updated to match the ever-changing wine world and the Swedish consumers palates. Due to this dynamic assortment we find it very important to work actively with all types of marketing and product development.

Let us go back to our best value-vision. We believe that the best way to obtain this is through long-term and sustainable business which gives benefits to the whole supply chain – from the grape grower to the final consumer.

Should you have any question about Iconic Wines or our work, do not hesitate to contact us.

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